What Is Greenwashing? How Brands Mislead Consumers

Greenwashed Brands: The Illusion of Sustainability Many companies use eco-friendly buzzwords to appear sustainable, but are they truly making a difference? Greenwashing—a marketing tactic that misleads consumers into believing a brand is environmentally responsible—is more common than you think. From vague labels to deceptive packaging, businesses use clever tricks to seem greener than they actually are. Learn how to spot real sustainability, avoid misleading claims, and demand transparency from brands. Read more to uncover the truth behind corporate greenwashing.